How Important Is Responsive Design?



As more people are beginning to use mobile devices, like smart phones and tablets, for every task that used to be only capable on desktop, one thing has become clear: mobile is taking over Internet surfing. And, it's not even just surfing. It's everything from browsing social media outlets, checking emails and doing some online shopping.

Because mobile Internet usage is increasing steadily, it's extremely important that your website is mobile friendly. Usually this isn't a major concern. You have a website designed for desktop users and another site specifically developed for mobile users. But, is it possible to have a site that is equally favorable for both desktop and mobile users?

There actually is a design that can handle both types of users. And it's called responsive web design.


A responsive design simply means a website that has been constructed so that all of the content, images and structure of the site remain the same on any device. For example, when a user accesses a site on their desktop, they are getting the full view of the site. But when that same user goes to visit the site from their Smartphone or tablet, the site will retract to fit on the smaller screen.
In other words, with a responsive website design, you don't have to have worry about having different websites for various devices or making sure that your site runs properly on a mobile device.
But there are some other really important reasons why you should make the switch to responsive design for your website.

Mobile Usage is increasing.


Take a step into the outside world and you'll definitely notice a lot of people on their mobile phones. In fact, it seems that just about everyone is attached at the hip with their Smartphone. For some reason, however, there are many businesses that have not yet picked up on this trend. Maybe they could use the following stats from Smart Insights to convince them how much mobile usage has skyrocketed.
  • More than 20 percent of Google searches are now being performed on some sort of mobile device.
  • In 2012 over half of all local searches were done on a mobile device.
  • 25 percent of Internet users only access the internet via a mobile device in the United States.
  • 25.85 percent of all emails are opened on mobile phones, with another 10.16 percent being opened on tablets.
  • In 2014 mobile Internet usage is expected to overtake desktop usage.
  • Out of the 4 billion mobile phones in the world, 1.08 billion are smart phones and 3.05 are SMS enabled.

What is a mobile friendly website?
Being mobile-friendly does not just mean that your website can be viewed on mobile devices. A mobile-friendly site should be designed specifically for smaller screens, allowing easy navigation via larger touch-screen buttons, and only display relevant information and content for the users’ needs.

I have included below screenshots of the Ebay website and Ebay mobile site. This shows exactly the right format a mobile-friendly website needs to use. Simplicity, relevance and ease of navigation are key. People accessing websites using mobile devices do not want to spend a long time looking for what they need. If the experience the user has is quick and easy, and if it’s even easier than accessing the site via their computer, they will use this method again.

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1 comments:

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2 March 2016 at 02:33 delete

Great information provides about Responsive Web Designs.
Responsive Web Design Company in Indore

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